A) I edit for a medical journal, and it's actually a common style point for med journals to never use the words "female" or "male" to refer to human beings, unless it's part of a multiword descriptor that would be awkward with less dehumanizing words like "women" and "men". 'Cause it's the 21st century and we're trying to encourage the medical industry to think of patients as people, not charts or numbers. I mean. I guess I'm glad that Marvel used "females" and not like "ALL TEH LADIEZ" or something, but. Perhaps the marketing dude is Ferengi and merely using the language that comes naturally to him?
B) The phrase "female product"? Makes me think that Marvel is gonna be selling like tampons with Spider-Man on them:
"SUPER Heroes, SUPER Absorbancy!"
"Fight LEAKS And ODOR Like You Have A Tragic Origin Story In Which They Killed Your Parents!"
"Scott Summers: Best For Heavy Flow Days!"?